Broadcast, Press & Inserts

The inclusive beer ad

AB InBev

Issue 56 | September 2020


Jupiler is Belgium’s leading beer and also a stereotypically masculine brand. Stemming from the insight that many men still don't know how to cope with modern times, gender equality, metoo, etc, Jupiler wanted to play a role in showing them the way.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form


Inspiration monthly via Email

Sign Up

Current Issue

Issue 62