Broadcast, Press & Inserts

The inclusive beer ad
AB InBev
Issue 56 | September 2020
Background
Jupiler is Belgium’s leading beer and also a stereotypically masculine brand. Stemming from the insight that many men still don't know how to cope with modern times, gender equality, metoo, etc, Jupiler wanted to play a role in showing them the way.This article is for Directory subscribers only
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