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The live reply

self-promotion

Issue 44 | September 2017

Background

On April 6, 2017, LDV United, a competing advertising agency in Belgium, openly recruited BBDO account managers on Facebook. By launching a rather peculiar recruitment campaign. They posted 16 pre-written resignation letters on Facebook, for account managers in 16 different agencies. Each letter was written specifically for that agency, addressed at the CEO of the agency and full of inside jokes. Among those letters was a letter for account managers working at BBDO Belgium. It was posted on Facebook, with a daring title: I RESIGN AT BBDO. Account managers could print this letter, sign it and give it to our ceo. A funny campaign. But of course, BBDO wanted to come back immediately with an even better response. And send a message that BBDO is a great place to work. Even better than LDV.

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