The Outstanding Christmas Card
Sappi Fine Paper Europe
Issue 34 | April 2015
Agency
BBDO Belgium
Creative Team
Toon Vanpoucke & Morgane Choppinet
Production Team
Production Manager: Sofie Verschaeren
Other Credits
Creative Directors: Klaartje Galle, Sebastien De Valck, Arnaud Pitz, Accounts: Elke De Witte, Stefan Paesschesoone Client: Marjolein Vilé, Head of Corporate Communications
Date
December 2015
Background
Sappi wanted to wish its customers a happy Christmas, with a beautiful Christmas card that emphasised their company values: amplifying your story with quality paper. And make it stand out.
Idea
When we receive beautiful Christmas cards, it's always nice to show them off. Unfortunately, not all Christmas cards are easy to display at your desk or at home. And so you are more likely to forget about them. Sappi, the world's leading producer of high-quality paper thought this was a real shame. Even when there was no Sappi paper involved. Because Sappi believed all paper deserves to be appreciated and amplified, the same way Sappi amplified paper. That's why they came up with The Outstanding Christmas Card. A card that gave you the opportunity to make all your Christmas cards stand out.