The Sportable Gift Wrap
Decathlon
Issue 46 | April 2018
Agency
BBDO Belgium
Creative Team
Creative Director: Sebastien De Valck Creative Director: Arnaud Pitz Copywriter: Frederik Clarysse Art Director: Gertjan De Smet Design: Elena Haniotakis, Davy Dooms, Gertjan De Smet
Production Team
Production Lead: Patricia Van De Kerckhove Production Director: Hans Bos Account Director: Diane Vandebroek Video Producer: Ilona Vanouplines Video Editor: Valentin Taminiau Production Company: Decathlon Belgium Textile Printing Company: Printcity Hasselt Digital Printing Company: Chapo War Team: Renée Vermeire, Klaartje Galle, Evelyn Savels, Axelle Cannaert, Lore Desmet, Pauline Verboomen, Emmy Haegeman, Karine Uytterhoeven
Other Credits
Strategic Planner: Michael D'hooge Final Art: Lut Van Lombeek
Date
December 2017
Background
With a sportive Christmas gift, you don't just wish your loved ones good health. You actually give it to them. So sports retailer Decathlon wanted to encourage this.
Idea
Introducing The Sportable Gift Wrap. A specially developed gift wrap made out of the same microfiber fabric As their Nabaiji sports towels 100% sweat absorbing With a festive pattern, based on vectorized images of actual products available at Decathlon. and a ribbon out of the same elastic material as their Domyos resistance band perfect for workouts Making a medium that is usually thrown away useful all year long.
Results
Not yet available