Online & Digital

Dr. Oetker Baking App

Dr. August Oetker Nahrungsmittel KG

Issue 43 | June 2017


Dr. Oetker is the number one baking brand in Germany, where they've been making recipes with their products for over 125 years. These days, traditional recipe books are being replaced by mobile devices in the kitchen. But with many more mobile devices helping us to bake, the problem is their screens don't go particularly well with working hands covered in flour, egg, butter and chocolate etc. The aim was to use technology to solve this problem and by doing so associate the traditional brand of Dr. Oetker with innovation once again.

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