Broadcast, Press & Inserts
![](https://assets.directnewideas.com/18481h.jpg)
The Holy Ad
El Universo
Issue 57 | December 2020
Background
Palm Sunday during Easter Week is an important moment in the calendar of the Catholic church. It commemorates how Jesus rode on a donkey into Jerusalem and the people spread palm branches before him. For over a thousand years, people have folded palm leaves into the shape of a cross as a symbol of Christ’s sacrifice. The problem in Ecuador is that every year, when nine million people buy a cross made from wax palm, the environmental cost is extreme.This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
People Also Read
- Steinlager Alt Blacks
Issue 61, December 2021 - The Rooftop Match with Roger Federer
Issue 56, September 2020 - Pitvertising
Issue 59, June 2021 - An invisible problem
Issue 62, March 2022