Online & Digital
#UNSELFIE
Disaster relief
Issue 30 | March 2014
Background
When Typhoon Haiyan struck the Philippines, the damage was devastating. The Visayas region was reduced to an expanse of mud, rubble and death. Millions of people wanted to help, but they didn't know how.
The agency wanted to spread the word in a way that was pervasive, cheap and, more importantly, fast.