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Wrong World Finals

Mars Wrigley Confectionery

Issue 51 | June 2019

Background

Snickers needed agile digital posts to join in on the online hype surrounding the World Cup. The problem was the brand wasn't allowed to mention 'World Cup' without an official sponsorship. At the same time, Snickers picked up on users committing a lot of typographical errors in their official hashtags, from #WorldCapFinals, to #WorldCopFinals. The brand took advantage of this, using every hashtag that sounded like 'World Cup', and cleverly created the 'Wrong World Finals'. Communicating one simple message: You watch the wrong match when you're hungry.

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