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Hungry Slip Ups

Mars Hong Kong

Issue 39 | June 2016

Background

The campaign objectives were set against this reality: 1. Get people's attention Drive attention and engagement among consumers and the press that would create earned media valued at 50% of the total spent media 2. Secure revenue in the face of price increase With the price increase, volume was projected to decline by up to 10%; the goal was to maintain the sales volume of year prior.

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