Levi’s® Brand Malaysia
Issue 34 | March 2015
Under the auspices of the United Nations Global Compact, Levi Strauss & Co was one of the founding signatories of the CEO Water Mandate, recognising that in an era of increasing water scarcity there was a pressing need to reduce the amount of water used in the manufacture of jeans.
But there was a problem. How was this relevant to a nation with the highest water consumption per capita in the region?