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Project Waterless

Levi’s® Brand Malaysia

Issue 34 | March 2015

Background

Under the auspices of the United Nations Global Compact, Levi Strauss & Co was one of the founding signatories of the CEO Water Mandate, recognising that in an era of increasing water scarcity there was a pressing need to reduce the amount of water used in the manufacture of jeans.

Water

But there was a problem. How was this relevant to a nation with the highest water consumption per capita in the region?

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