BBDO Daily
self
Issue 55 | July 2020
Agency
BBDO Moscow
Creative Team
Evgeniy Gavrilchenko
Production Team
Dmitry Ivanov, Ilya Kulikov, Vsevolod Navashin
Other Credits
Boris Sorokin, Olga Konogina, Nadezhda Kunareva, Maria Khodyreva, Natalia Kiselkova
Date
January 2020
Background
Advertising is struggling, suffering, dying for a new blood. New blood drains somewhere else. Agencies hunt for them, but they hunt for jobs in IT-giants and IT-startups. It’s perceived as the best choice by young talents. Young talents want to work with great people, move forward, keep work-life balance, make the world better and acquire knowledge. Young talents see ad agencies as something … old-fashioned and unsuitable.
BBDO decided to show them their daily routine. Actually, their daily cool, trendy and sexy routine as it is.
Idea
Introducing BBDO daily - corporate media with fair look on the ad industry. BBDO Daily is making internal life of the agency fully open – from charity to education, from sports to inspiration. It gives a totally different perspective on the agency revealing their bold creativity, big ambitions and what’s more important people who drive the industry. As well as Hot career opportunities of BBDO, of course. That’s how they are building the self-brand in a fun and fresh way.
Results
Bounce rate - 14% Average Session Duration - 04:06 Average Time on Page - 06:13