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American Red Cross

Storytellers Integrated Campaign

Issue 26 | March 2013

Background

Most people did not know that the American Red Cross and its army of volunteers were quietly doing much more than just disaster relief: from saving lives through blood donations, to teaching CPR skills, comforting families living through house fires or floods, and bringing military families back together when they needed help most. And who better to tell this story than the families themselves – people whom the Red Cross had helped, and who passionately wanted to give back?

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