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Corporate Apology

Mars Chocolate North America/Snickers

Issue 50 | February 2019

Background

Within their well-known “You’re Not You When You’re Hungry” campaign, Snickers wanted to launch Espresso, Sweet & Salty and Fiery, three bold new flavours. The cultural phenomenon of the “corporate apology video” gave the brand the opportunity to join those headlines by making a hungry mistake of their own.

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