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Living Portraits Interactive Campaign

Mountain Dew / Pepsi-Cola

Issue 29 | December 2013

Background

In everything they did, Mountain Dew celebrated the spirit of individuality. They wanted to show that they supported those who are not afraid to be themselves.

At the same time, they wished to bring to life the "This is how we dew" message through their core sponsored athletes. The idea needed to be just as unique as the athletes themselves.

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