Online & Digital

Glam Ice Pops
Macy's
Issue 48 | September 2018
Background
Summer is a season filled with fun outdoor activities, which makes it particularly hard for brands to hold their viewers’ attention on social media. Macy’s took on the challenge by launching a live experience on Instagram that was designed to keep people watching through to the end: Glam Ice Pops.This article is for Directory subscribers only
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