Menu
Online & Digital
 

Hall of Heroes

St Jude

Issue 55 | July 2020

Background

Unlike most U.S hospitals, St. Jude Children’s Research Hospital is entirely funded by donations, meaning that the patients and their families never pay a cent — not for treatment, housing, food, or transportation. However, this comes at a price — the hospital needs to raise about $1bn each year to continue to operate. St. Jude asked the agency to help create an innovative way of using technology to break through the noise and reach new potential donors, while raising awareness of their important mission to end childhood cancer. So the idea was to do something that would achieve that, and would also hopefully benefit the patients currently in treatment, by making their experience at least a tiny bit less scary.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 55
Buy

HALF PRICE DIRECTORY

Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies

Share

People Also Read