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Horse With Harden

Foot Locker

Issue 33 | December 2014

Background

James Harden was a basketball player with the Houston Rockets. In 2013 he featured in a successful Foot Locker campaign in which he sang a song so badly it was amazing. The TV commercial had notched up 6 million views on YouTube. Foot Locker wanted to give those loyal fans a more interactive experience with brand ambassador James Harden.

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