Hot Potato Food Truck
Issue 30 | March 2014
The challenge was to raise awareness for The Economist while driving differentiation of the brand within the category. The aim was to spur active interest in The Economist among the target audience, comprising intellectually curious men and women on the look-out for inspiration.
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Subscribe to Directory
Subscribe now and get instant online access to our 2,500+ articles
Inspiration via Email