Ida, The World's First Chatbot for Good
Idealist
Issue 47 | June 2018
Agency
BBDO New York
Creative Team
Chief Creative Officer: David Lubars (BBDO Worldwide) Chief Creative Officer: Greg Hahn (BBDO New York) Senior Creative Director: Joyce Pedretti/ Lauren Cohen/ Niraj Zaveri Creative Director: Justin Ebert Associate Creative Director: Christian Travers Associate Creative Director/ Designer: Bhanu Arbuaratna Senior 3D & Experiential Designer: Chris D'Andrea
Production Team
Agency Producer Director of Integrated Production: David Rolfe Director of Interactive Production: Joe Croson Interactive Producer: Amina Bobb Brattke Associate Producer: Corie Rosenblatt Executive Music Producer: Rani Vaz
Other Credits
Agency Account & Planning team: Sean Stogner/ Gati Curtis Editorial Company: Wax Editorial Editor: Jason Sager Head of Production: Evan Kerwood Managing Partner: Toni Lipari Graphics Designer: Garret Walter Technology Partner: HeyDay
Date
February 2018
Background
As one of the most popular online resource for the non-profit sector, Idealist has been connecting people with opportunities to do good for over 20 years. Unfortunately, due to their busy lives, the good intentions people have, often get put on hold. People want to do good. They want to give. They want to help. The problem is, they just don’t always know where to begin. Idealist needed to find a simple, effective way to bridge the gap between people’s good intentions and action.
Idea
Enter, Ida: a friendly, engaging bot on Facebook Messenger. Ida gives people a whole new way to do good, quickly and easily. By providing simple information like your passions, location and how you want to help, Ida matches consumers with charities tailored to their interests - and stays in touch to remind them when the ideal opportunity arises. Three online films served to illustrate that in a world where life can get in the way of doing good, Ida helps you stay focused so you can act immediately.