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Just OK Gift Boxes

AT&T

Issue 56 | September 2020

Background

During the 2019 holiday season, AT&T wanted to reinforce its Best Network campaign message — "Just OK is not OK" — by reminding shoppers they shouldn’t settle for anything less than the best. At the same time, AT&T wanted to reward shoppers who invested in the season’s most desirable gift – a brand new phone.

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