Outdoor & Events
Just OK Gift Boxes
Issue 56 | September 2020
BackgroundDuring the 2019 holiday season, AT&T wanted to reinforce its Best Network campaign message — "Just OK is not OK" — by reminding shoppers they shouldn’t settle for anything less than the best. At the same time, AT&T wanted to reward shoppers who invested in the season’s most desirable gift – a brand new phone.
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
HALF PRICE DIRECTORY
Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies