Broadcast, Press & Inserts

Letter from Nick
SAP/ SAP Concur
Issue 51 | June 2019
Background
The objective of this project was to announce SAP’s purchase of Qualtrics to the business community and introduce SAP’s new Experience Management solutions, which can help companies better listen and react to the feelings of their customers. The primary target was business decision makers (CEO’s and CIO’s), while the secondary target was customers of those very same businesses. Their purpose was to illustrate what SAP calls “the experience gap.” Namely, that while 80% of CEO’s think their companies offer an outstanding customer experience, only 8% of those customers agree.This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
People Also Read
- One True Loyalty Program
Issue 58, March 2021 - PETernity
Issue 61, December 2021 - Jetstar Jetsocks
Issue 62, March 2022