Background
The objective of this project was to announce SAP’s purchase of Qualtrics to the business community and introduce SAP’s new Experience Management solutions, which can help companies better listen and react to the feelings of their customers. The primary target was business decision makers (CEO’s and CIO’s), while the secondary target was customers of those very same businesses. Their purpose was to illustrate what SAP calls “the experience gap.” Namely, that while 80% of CEO’s think their companies offer an outstanding customer experience, only 8% of those customers agree.
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