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Lowe's

Issue 38 | March 2016

Background

Lowe's Home Improvement was opening a store in Manhattan for the first time.

So they needed to achieve two things. First, to stop foot traffic and draw attention to their new location on 6th Avenue in the busy Chelsea district.

And second, to prove to New Yorkers that a suburban, big box store could have the know-how they were looking for.

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