Online & Digital
![](https://assets.directnewideas.com/7091h.jpg)
Lowe’s Vine Fix in Six
Lowe’s
Issue 29 | December 2013
Background
Lowe's was the second largest home improvement retailer in the world. As a part of the 'Never Stop Improving' brand campaign, social media was used to help people discover new ways to improve their homes and their lives. When Vine launched their looping, six-second video app in early 2013, the opportunity for the brand was clear.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
People Also Read
- Steinlager Alt Blacks
Issue 61, December 2021 - The Rooftop Match with Roger Federer
Issue 56, September 2020 - Pitvertising
Issue 59, June 2021 - An invisible problem
Issue 62, March 2022