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Lowe’s Vine Fix in Six

Lowe’s

Issue 29 | December 2013

Background

Lowe's was the second largest home improvement retailer in the world. As a part of the 'Never Stop Improving' brand campaign, social media was used to help people discover new ways to improve their homes and their lives. When Vine launched their looping, six-second video app in early 2013, the opportunity for the brand was clear.

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