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New (and Improved) York City

SAP

Issue 56 | September 2020

Background

SAP is a company that’s doing a lot of work behind the scenes in today’s experience economy. But a lot of people don’t know about that. The objective was to tell people about SAP Experience Management—their ability to collect, analyze and then act upon data to help businesses deliver better experiences. With a budget of $300,000, data was collected and then responded to —turning a parking lot into a flower garden, a selfie backdrop display and a commuter lounge. And giving people in Downtown Manhattan what they really wanted.

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