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One True Loyalty Program

Mars Petcare, Pedigree

Issue 58 | March 2021

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These days corporations bombard us with endless references to loyalty: brand loyalty, loyalty rewards, loyalty cards, loyalty points, even loyalty lounges. It’s all carefully calibrated to make YOU more loyal to THEM. They thought it might be nice to take a page from our canine friends and make loyalty about, well, being loyal. So, the Pedigree One True Loyalty Program was created. It’s the only loyalty program in the world that gives YOU the loyalty, in dog form. You get a dog, a shelter dog gets a home, and the world gets more loyalty.

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