Painted by Everyone
Bacardi - Bombay Sapphire
Issue 54 | March 2020
Agency
BBDO New York
Creative Team
Chief Creative Officer, Worldwide: David Lubars Creative Vice Chairman, Worldwide: Greg Hahn Executive Creative Directors: Marcos Kotlhar, Danilo Boer Creative Directors: Mariana Oliveira, Joaquin Salim Associate Creative Director: Bryan Barnes, Allison Lackey
Production Team
Agency Producers Director of Integrated Production: David Rolfe Executive Producer, Experiential: Adrienne Katz Jr. Producer: Tatiana Lanier Production Company: VT Pro Design Project Manager: Jonathan Sager: Chief Creative Officer: Michael Fullman Creative Technology Director: Matthew Wachter Chief Technology Officer: Harry Souders Creative Technologist: Colin Honigam Design Engineer: Scott Cooper Production Managers: Hayk Khanjian, Nico Yernazian Design Director: Jordan Ariel Creative Producer: Michael Lee Production Company: BBDO Studios Director of Photography: Carlos Vargas Studios Lead: Michael Gentile Studios Producer: AJ Rowe Post House: BBDO Studios Editor: Brad Go Colorist: Joey D’Anna Mix Engineer: Sam Costello Studios Lead: Michael Gentile Studios Producer: Luke Butler Music House (CTA Video): Jingle Punks Music House (Recap Video): Associated Production Music
Other Credits
Agency Account Team: Steven Panariello, Josh Goodman, Clare McGough, Ali Goldsmith
Date
August 2019
Background
As a brand Bombay Sapphire believes that everyone is born a creative but as we grow older our daily responsibilities prevent us from expressing this creativity. To help change this narrative, Bombay Sapphire has set out to be a champion of creativity and inspiration, developing various campaigns to support up-and-coming artists, like “Art Without Labels,” and “Art In Progress.”
Idea
This year, the brand wanted to facilitate creativity on a large scale and enable anyone, not just members of the art community, to participate in a creative act. Painted by Everyone is a public art installation from Bombay Sapphire, which combined a series of contributions from around the country into a singular work of art. Users could log in from anywhere into the website, and pick a spot on the live canvas to make their mark. State-of-the-art robotic technology would then paint the dot on the real-life painting, installed in a vibrant outdoor space in Los Angeles, California.
Results
The stunt generated over 7000 unique marks and 152,211,620 impressions, allowing the brand to both enable acts of creativity and spread awareness of their mission to do so. The activation also garnered several mentions in publications like AdWeek, Forbes, and local stations across the country.