Online & Digital

Shout from the mountain integrated campaign

Issue 21 | December 2011


With AT&T, there are endless ways to communicate. For Valentine’s Day, the company wanted to demonstrate the breadth of possibilities through a unique one-day live communication. Promoting such a short-lived event would require a thoughtful approach.

The solution was to give users something they would actually want to do on Valentine’s Day. It had to feel personal and it had to fulfil the AT&T promise to Rethink Possible.

Such a lofty brand proposition meant doing something that had never been done before, giving AT&T subscribers the chance to shout their love (literally) from a mountaintop, streaming it live on Valentine’s Day.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

Now Open For Entries
Deadline 1st May

Enter Now

Current Issue

Issue 53

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Inspiration via Email


People Also Read