Online & Digital
![](https://assets.directnewideas.com/15185h.jpg)
Snickering
Mars Chocolate North America/ Snickers
Issue 49 | December 2018
Background
Snickers faces the same issue as most other brands: how to talk to an audience of Gen Z and Millennials, both of them generations that are tech-savvy and exist largely outside of the reach of traditional TV advertising?This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
People Also Read
- Steinlager Alt Blacks
Issue 61, December 2021 - The Rooftop Match with Roger Federer
Issue 56, September 2020 - Pitvertising
Issue 59, June 2021 - An invisible problem
Issue 62, March 2022