Online & Digital
Snickering
Mars Chocolate North America/ Snickers
Issue 49 | December 2018
Background
Snickers faces the same issue as most other brands: how to talk to an audience of Gen Z and Millennials, both of them generations that are tech-savvy and exist largely outside of the reach of traditional TV advertising?This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Current Issue
Share
People Also Read
- Dortmund Concert Milk
Issue 21, December 2011 - If Only For A Second
Issue 30, March 2014 - DB Export Brewtroleum
Issue 36, September 2015 - DNA Discounts
Issue 50, March 2019 - No need to fly – Around the world in Germany
Issue 51, June 2019 - The Touch Tally
Issue 57, December 2020 - Time Keeper
Issue 61, December 2021