The Talk


Issue 46 | March 2018


It's highly risky for any brand to take on a social issue. For P&G, the stakes were especially high as it set out to tackle the issue of bias directed at black communities. Leading up to 2016, racial bias had re-emerged as a divisive theme in the United States and, as a longtime advocate of improved lives for all, P&G felt it was important to address this. P&G wanted to reinvigorate their decade-old "My Black is Beautiful" program and create dialogue about racial bias in America that would lead to more awareness, understanding and positive outcomes.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Inspiration via Email


People Also Read