Winning Shot
Grey Goose Vodka
Issue 37 | December 2015
Agency
BBDO New York
Creative Team
Chief Creative Officer, (BBDO Worldwide): David Lubars Chief Creative Officer, (BBDO New York): Greg Hahn Creative Directors: Matthew Brink, Danny Adrain, Adam Livesey Associate Creative Director: Roberto Danino Art Directors: Danny Adrain Senior Art Director: Bhanu Arbuaratna Copywriters: Roberto Danino, Allie Townsend Design Director: Dennis Payongayong 3D Designer: Chris D’Andrea
Production Team
Director of Integrated Production: David Rolfe Executive Producer: Neely Lisk Senior Interactive Producer: Carissa Ranelycke Associate Producer: Melanie Frazza Director of Creative Technology, Experience & Design: Simon Mogren Project Manager: Camilla Scales Production Company: Urban Daddy Animation: MPC Editorial Company: MPC Editor: Henry Hayes Senior Producer: Jon O’Hara Editorial Producer: Bindy St Leger Music: Apollo Studios
Other Credits
Senior Account Director: Justin Zerenner Account Manager: Nicole Elfstrom Assistant Account Executive: Samantha Lieberman
Date
September 2015
Background
For most New Yorkers, the US Open was one of the summer's most anticipated events. But every New Yorker knew that all the action only happened in Queens, so the rest of the city didn't get to experience the US Open the way they should. This year, Grey Goose changed that by bringing the US Open to Manhattan with The Winning Shot.
Idea
The Winning Shot used Manhattan's grid system to map out the lines of a massive tennis court across the city, turning the streets into a massive version of Arthur Ashe's famous court. During the US Open, Grey Goose tracked the exact location of the winning shots that were hit on the court. When a winning shot landed on the court, a party popped up in Manhattan using the same coordinates. So when an amazing drop shot happened at the US Open, a spontaneous party was set up at the corresponding location on the map; 42nd and Broadway. When an epic overhand smash won the set, an impromptu party kicked off where that shot landed; on 38th and 6th. When a piercing backhand was hit down the line, another party popped up on 16th and 9th. Each night, the location of the party was announced as soon as the winning shot landed on the court. The Winning Shot turned Manhattan into a tennis court. And New Yorkers experienced the US Open like never before.