Online & Digital
![](https://assets.directnewideas.com/3204h.jpg)
You News
Issue 17 | December 2010
Background
AT&T wanted to showcase the Motorola Backflip, the phone that streams Facebook, Twitter and more on a single screen. They set out to reach the hyper-connected generation, those people who eagerly anticipate every tweet, status update, and text and to position the Backflip as the phone that keeps their social lives in view at all times.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Related Articles
People Also Read
- Steinlager Alt Blacks
Issue 61, December 2021 - The Rooftop Match with Roger Federer
Issue 56, September 2020 - Pitvertising
Issue 59, June 2021 - An invisible problem
Issue 62, March 2022