#stayhomestayfun

Background

Home has been our shelter under COVID-19’s threats.

As a result of COVID-19, people have been following social distancing policies and spending most of their time staying at home.

However, staying at home for too long might lead to boredom and dullness caused by not knowing what to do, and even conflicts with your family.

Despite the fear and negative emotions caused by the virus, M&M’s hope was to deliver more fun and help alleviate the gloominess and anxiety among the public.

Idea

In order to solve everyone’s problems resulting from staying at home for too long, M&M’s released its ‘Stay Home Stay Fun Pack’, including several exclusive boardgames to be played with M&M’s. The pack included Chinese checkers, gomoku, a board game, pool and bowling, all the games could be played using M&M’s lentils. In order to play, people only need to download the games from M&M’s fan page, prepare the M&M’s, print out the game sheets and wash their hands, and they can have fun at home while playing games with their families and friends.

Meanwhile, people were also asked to share what other games they would like to play with M&M’s. Through their enthusiastic responses with M&M’s executive ability, M&M’s carried out Stay Home Stay Fun Pack 2.0 on the following weekend based on their fans’ craziest ideas. Co-created by M&M’s and fans, the 2.0 pack offered more options for games, including monopoly, Solo Noble, basketball, golf, and bowling 2.0.

Results

By generating diverse board games with fans based on their ideas, M&M’s successfully earned acknowledgement from the netizens with growing interaction on their social media platform even during the epidemic.

With various boardgames to be played with M&M’s lentils, M&M’s successfully spread its spirit to be “fun” and mitigate the boredom and tension under COVID-19. Meanwhile, the pack also lead to an outstanding escalation in M&M’s brand preference and its consumers’ purchase behavior.