The Hold Out
Issue 37 | December 2015
After a ten-year hiatus, Doritos brought back Ketchup flavoured chips in 2014. They sold out within five weeks. Doritos decided to bring them back again in 2015 but wanted triple the sales of the previous year, with a budget limited to $220K.
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Subscribe to Directory
Subscribe now and get instant online access to our 2,500+ articles
Inspiration via Email