Online & Digital
Anti-bacterial Red Packet
Unilever China
Issue 35 | June 2015
Background
During Chinese New Year, the red packet or "Hong Bao" was usually filled with cash and given to children as a blessing for happiness and prosperity in the year to come. Each money note could contain more than 10 million harmful germs. Now imagine the consequences of a holiday where nearly seventy billion US dollars were circulated through three billion red packets. Chinese New Year also happened to be the highest season for contagious diseases, which means children were receiving more than just blessings.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
People Also Read
- HerShe
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - Brilliant Machines Rock
Issue 30, March 2014 - $HRED
Issue 34, March 2015 - Hungerithm
Issue 40, September 2016 - Evan
Issue 42, March 2017 - Trash Isles
Issue 47, June 2018