Issue 18 | March 2011
La Redoute is France’s largest mail-order retailer but 80% of its revenues now come from online shopping.
In recent times there has been a significant increase in the number of e-commerce clothing websites and the time had come for la Redoute to reaffirm its position as France’s number one clothingh company.
The challenge also provided an opportunity for the brand to modernize its image and to establish a presence in online social spaces for the first time.
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Subscribe to Directory
Subscribe now and get instant online access to our 2,500+ articles
Inspiration via Email