Anything Goes

Background

La Redoute is France’s largest mail-order retailer but 80% of its revenues now come from online shopping.

In recent times there has been a significant increase in the number of e-commerce clothing websites and the time had come for la Redoute to reaffirm its position as France’s number one clothingh company.

The challenge also provided an opportunity for the brand to modernize its image and to establish a presence in online social spaces for the first time.