TINY TINIE PERFORMS WHOPPA ON A WHOPPER®
Burger King
Issue 56 | September 2020
Agency
BBH London
Creative Team
Chief Creative Officer Stephen De Wolf Creative Director Felipe Guimaraes Creative Team Ben Edwards & Guy Hobbs Social Creative James McComb
Production Team
Head of Production Stephen Ledger-Lomas Head of Digital Production Richard Atkins Head of Film Production Victoria Keenan Film Producer Georgia Dickinson Lead Music Supervisor Hywel Evans Head of Design Ross Mawdsley Designers Ali Freeman, Josh Bailey, Christian Tunstall Head of UX April Felker
Other Credits
Strategy Director Saskia Jones Strategist Laura Casado Cisa Account Director David White Account Manager Laura Huber Account Executive Lwimbo Malanda PR Agency Frank
Date
July 2020
Background
Burger King teamed up with legendary UK rap artist, Tinie, to offer a bespoke virtual performance of the maestro’s summer anthem ‘Whoppa… on a Whopper®’.
Burger King® UK customers could scan a special QR code on their Whopper® which generated a miniature of Tinie, performing his latest hit ‘Whoppa’ on a stage of the iconic burger.
Idea
The miniature concert, created by BBH and produced in collaboration with Dimension Studios, was believed to be the smallest gig ever, and was the closest many people in the UK came to a live performance since March this year, when all festivals and shows were cancelled.
Our Thoughts
Packaging is still a comparatively unexplored frontier for brands. It’s media they own but few seem to do much with it. The problem has been that all too often the content within the QR code (or whatever) has been poor.
As a result, expectations have been low. But I am assured by a representative of Gen Z that this AR Tinie is actually quite cool. More examples like this might inspire other brands to turn their packs into a stage, a screen or a concert to engage with their customers.