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Hulk Smash

The Walt Disney Company SEA

Issue 49 | January 2019

Background

Sentosa Sandsation is one of the region’s biggest sand festivals, and this year is the MARVEL Edition. The innovative Hulk Smash activation was developed for Sentosa Development Corporation (SDC) and The Walt Disney Company SEA, to excite and engage visitors at the event. As the Hulk is well known for his unparalleled physical strength, an experience was designed that allowed visitors a taste of his energy.

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