Online & Digital

Running Stories

BBH Singapore

Issue 58 | March 2021


Running is the simplest way to ensure a healthy lifestyle. In 2020, the WHO advised people that running could help people cope with stress and anxiety in the pandemic as well as reducing the risk of cardiovascular diseases. Research showed there was a neglected audience of casual, unmotivated runners, who struggled to make running a consistent habit. To make running less boring, they used entertainment apps to train. But podcasts and music apps were passive forms of entertainment.

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