Online & Digital
20100 Different Pampers Commercials And Counting
Procter & Gamble
Issue 34 | March 2015
For more than a decade Huggies had enjoyed a significant market share lead and an advantage over Pampers in every key brand image parameter as well as in top-of-mind awareness.
Pampers also faced the additional challenge that their target audience, parents with babies, are time-poor and are unwilling to participate in most marketing campaigns.