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20100 Different Pampers Commercials And Counting

Procter & Gamble

Issue 34 | March 2015

Background

For more than a decade Huggies had enjoyed a significant market share lead and an advantage over Pampers in every key brand image parameter as well as in top-of-mind awareness.

Pampers also faced the additional challenge that their target audience, parents with babies, are time-poor and are unwilling to participate in most marketing campaigns.

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