Bekol, Israel's Organization for the Hard of Hearing

Background

Spotify had been available in many other countries for years but in April 2018 it was about to arrive in Israel. This was a much anticipated event for young music lovers. It was also an opportunity for Bekol, Israel’s organisation for the hard of hearing, to warn this group of the dangers of listening to music too loud. In fact, some people as young as 40 were having to have hearing aids fitted.