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Or Yarok, The Association for Safer Driving in Israel

Issue 42 | March 2017

Background

Not just texting while driving but even live broadcasting while at the wheel had become an international plague. The truth was that over 80% of accidents in Israel were caused by people using their phones while driving. Yet still, regular communication campaigns didn't deter youngsters because no matter how gruesome commercials about this issue were, young drivers still ignored them.

Because they were ads.

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