The Monument to the future victims of the conflict
The Parents Circle Families Forum
Issue 35 | June 2015
Agency
BBR Saatchi & Saatchi
Creative Team
Executive Creative Director: Nadav Pressman Creative Director: Sharon Refael Art Director: Yuval Zuckerman Copywriter: Eran (Shushu) Spanier Camera Man: Dan Deutsch, Alon Shmoelof, Ofer Ben Yehuda Artist: Gili Godiano, Matilda Studio
Production Team
Production ? VP Production & Content: Dorit Gvili Production: Bosmat Marmarely
Other Credits
Account Supervisor: Noa Sharf Account executive: Tal Glantz C.E.O: Yossi Lubaton
Date
March 2015
Background
As Israel was facing a dramatic election week, The Parents Circle Families Forum - an organization of Palestinian and Israeli families who have lost a family member to the conflict -created a powerful new installation.
Idea
THE MONUMENT TO THE FUTURE VICTIMS OF THE CONFLICT
An installation set up for the crucial upcoming Israeli elections.
Their hope, through the installation, was to deliver a message to the Israeli voter to choose a leader who will stop the circle of violence and bloodshed and show Israelis the price they may be called to pay in the future if the conflict is not resolved peacefully.
The Installation could be viewed on Rothschild street, opposite "Independence Hall" where the Foundation of the Jewish state was announced,
The installation was in place until election day – Tuesday May 17th 2015.