Menu
Integrated
 

The Art of Shaping

Issue 20 | September 2011

Background

Shapewear is the fastest growing segment in the women’s lingerie category. To tap into this market, Triumph developed the Shape Sensation range. They needed a campaign to:

Position Triumph as an advocate for the positive portrayal of the female body shape and image.

Appeal to a younger more fashionable segment of the market - specifically women aged 16-44 years who are extroverted and prepared to pay for products that enhance their appearance.

Increase retail sales.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

People Also Read