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The Art of Shaping

Issue 20 | September 2011

Background

Shapewear is the fastest growing segment in the women’s lingerie category. To tap into this market, Triumph developed the Shape Sensation range. They needed a campaign to:

Position Triumph as an advocate for the positive portrayal of the female body shape and image.

Appeal to a younger more fashionable segment of the market - specifically women aged 16-44 years who are extroverted and prepared to pay for products that enhance their appearance.

Increase retail sales.

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