Recycle the noise, silence the city
Issue 53 | December 2019
BackgroundIn October 2019, Peugeot launched the new Peugeot 208 under the banner of ‘Unboring the Future’. More than a brand positioning, this was a business project. With the e-208 Peugeot was entering the electric car market for the first time and wanted to make a statement about its status as an innovator.
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