Integrated
Measure of Pleasure
Beyond Dark Chocolate Drops
Issue 28 | September 2013
Background
Newcomer brand Beyond Dark wanted a bigger bite of the UK’s dark chocolate market. The strategy was to try to make their little drops famous for ‘pleasure’.
While many brands try to ‘own’ emotions, few manage to do so believably. The challenge was to be both newsworthy and plausible, on a tight budget.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
People Also Read
- HerShe
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - Brilliant Machines Rock
Issue 30, March 2014 - $HRED
Issue 34, March 2015 - Hungerithm
Issue 40, September 2016 - Evan
Issue 42, March 2017 - Trash Isles
Issue 47, June 2018