Issue 40 | September 2016
DIY's not something most people want to take any interest in. It's not a glamorous category, which can make it tough to produce advertising that people notice. Ronseal is a brand that has been famous since the 1990s for its honest, straight-talking brand values. So trying to solve the problem by making DIY seem a fun way to spend the bank holiday weekend wasn't the right thing to do. Something different was needed. Something which would get noticed and talked about. Something bold, brave and risky.
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