Mail & Door Drops

BMW M135i | The Fastest Christmas Song
BMW (Schweiz) AG
Issue 27 | June 2013
Background
In 2011, DraftFCB Zürich created “The Fastest Christmas Card In The World”, which captured over ½ million YouTube views.
In 2012, the challenge was to come up with a mailing to 3,000 BMW drivers in Switzerland, which would top that success.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Share
People Also Read
- Pepsi Bottle Lights
Issue 23, June 2012 - Life Lolli
Issue 52, September 2019 - Love Verses Hate
Issue 53, December 2019 - Samsung iTest
Issue 60, September 2021 - ReStory
Issue 61, December 2021 - Ready. Set. Quit
Issue 62, March 2022 - The View from Baker Street
Issue 9, December 2008 - Ski-wear and ski-service
Issue 26, March 2013 - The World’s First Mosquito Repellent Newspaper
Issue 35, June 2015 - Aruba Image Bank
Issue 36, September 2015