A1 Lappsus
A1
Issue 52 | October 2019
Agency
Bruketa & Žinic & Grey
Creative Team
Creative Directors: Ðorde Jankovic i Davor Bruketa Account Director: Milica Katic Senior Copywriter: Vanja Luetic Designer: Borjan Pavlek Account Executive: Lorena Hrvoj UX/UI Director: Ivan Zebic UX/UI Designer: Vjekoslav Azenic E-Commerce and Digital Transformation Specialist: Dario Drmac Digital Director: Ivan Kovacevic Insight: Ivo Payer PR Manager: Jelena Mihelcic Copywriter: Mario Radoševic
Production Team
Account Director: Web burza, Luka Maricic Developer: Ante Baric Technology Manager: Vanja Bertalan Account Director: Euroart 93, Helena Perekovic Account Executive: Petra Miklos Account Director: MediaCom, Ivancica Bulat-Poje Planner: Metod Bertoša Programmatic Planner: Domagoj Repic, Digital Manager: Sanja Ðekic Head of Research: Marko Matejcic Case Film: Žarko Veljkovic, Eduardo Maruri, Leonard Savage, Domagoj Kunic, Kristijan Kavuric (Brojka)
Other Credits
Marketing Director: Lordan Kondic Brand and Marketing Communications Director: Marija Jakeljic Campaign Coordinator: Vedran Hrgovic Senior Specialist for Digital Media Planning and Communications: Mila Perovic Campaign Specialist: Gorana Blagus Digital User Experience Consultant: Ena Lukic Design and Development Specialist: Jozo Petrovic Senior Design and Development Specialist: Izabela Šeric Senior Digital User Experience Consultant: Iva Babic Digital Marketing and Social Media Specialist: Dubravka Srkulj Media Strategy Principal: Liliana Božic Corporate Communications Director: Dubravka Štefanac Vinovrški Senior Public Relations Specialist: Darija Petric Public Relations Specialist: Igor Duic Associate Professor, Department of Croatian Language and Literature at the Faculty of Philosophy in Zagreb: Marko Aleric
Date
June 2019
Background
Owners of Android mobile devices view their phone screen on average even up to 150 times a day. At the same time, reducing the spelling and grammar errors in everyday life is a constant challenge.
Idea
A1 Lappsus teaches users how to avoid grammar errors in Croatian language when unlocking their mobile device, and rewards their knowledge with additional megabytes.
That is why A1 Croatia launched the new mobile app A1 Lappsus to turn the habit of frequent checking of the phone into an opportunity to learn correct use of the Croatian language. The app was created in cooperation with Marko Aleric, an associate professor from the Department of Croatian Language and Literature at the Faculty of Philosophy in Zagreb.
“Spelling and grammar are best taught by constant exercises, and the mobile phone is something that is always with us and we often use it, so why not use it as a tool? We put the most common spelling and grammatical errors into the app, in order to give users a chance to practice on a daily basis,” said Marko Aleric.
At each third unlocking of the screen, the app gives a spelling question with two possible responses, and for each correct answer the user gets extra data traffic. Through rewards for correct answers, A1 users can gain up to 1 GB of data traffic per month.
The database of 500 grammatical and spelling questions within the app is constantly updated and refreshed, and though intended for the younger population, it can be useful to everyone. The app is available for all Android users and can be downloaded for free in the Google Play Store.