Background
The initial task was to rebrand the Zlata Radgonska Penina sparkling wine and to facilitate the Radgonske Gorice winery’s efforts to make its way to the global market outside Slovenia, which it had not managed to achieve before despite its 169-year-old tradition and high quality. At first the client believed the brand name and packaging design were the problem. But it was only partially true. A lot more was needed to capture the attention of global distributors in a highly competitive industry. With the budget limitations in mind, any traditional type of advertising expected to have a desired global reach was not an option.
This article is for Directory subscribers only
