Inclusive Watches
Bruketa&Zinic OM
Issue 35 | June 2015
Agency
Bruketa&Zinic OM
Creative Team
Creative Directors, Copywriters: Davor Bruketa, Nikola Žinic Art Director, Copywriter: Nebojša Cvetkovic
Production Team
Production Manager: Vesna Ðurašin DTP: Radovan Radicevic Print: IBL
Other Credits
Account Directors: Zrinka Jugec, Zorana Šafar Account Managers: Martina Ivkic, Svjetlana Vukic PR manager: Jelena Mihelcic
Date
January - March 2015
Background
The agency wanted to create a self-promotional project that is fun, creative and can also be used as a present for clients and partners.
Idea
A few years ago the agency organized a contest for employees. They had to draw a watch on their own hand and boost their creativity. It was a lot of fun for everybody and many cool watches were created. So the agency decided to make a real product and enable other people to make their own watches. The agency created – Inclusive Watches.
A lot of people spend a lot of money on EXCLUSIVE watches in order to differentiate themselves from the «regular» people, and to show off their social status. The agency suggests you do the complete opposite. Design your first Inclusive Watch. Make your own time.
Inclusive Watch consists of a pen and your imagination. Open, think of something cool, then get busy. Inclusive Watch includes your personality and displays your creativity. It’s also fun to draw on your own hand and it’s always a great conversation starter.
The watches were made in collaboration with a local creative shop Lega-lega and are available on their web shop.
Results
The project generated substantial PR coverage for the agency. It was featured in all relevant specialized design and advertising media in Croatia, the neighboring countries and international. And even some mass media featured the story, like the most popular national daily newspapers.